空间是使用者自由而非设计师自由

柘，木石共生，在广阔的物象中捕捉本质
壹，价值源点，在精准的策略中构建深度

柘壹设计ZOOE创立于深圳，践行“奢适设计,源于自然”,擅长以洞察用户为中心的设计方法论，主张空间是使用者自由而非设计师自由。

致力于以高端设计服务品牌，擅长以运营策划思维提供系统设计解决方案。聚焦“中海、越秀、卓越、绿城中国、华润置地”等知名公司合作，连续多年获评中海战略合作单位及优秀设计供方。作品涵盖地产、商业零售店、别墅大宅及旧改项目,成功打造杭州 UN高端 NO.1美业黑珍珠等非标商业标杆。

作为中国当代建筑室内设计师，曾担任知名地产及一线设计公司总监多元背景，擅长以兼顾甲、乙方需求为解题思路。同时，长期游学海外的丰富经历，使他构建起一种先锋而立体的艺术世界观，其作品呈现出国际化的时代品质和不拘一格的审美调性，涵容当代设计的精度升华文化精神的尺度。

ZOOE Design was founded in Shenzhen, adhering to the principle of 'luxurious comfort in design, inspired by nature.' It excels in user-centered design methodology and believes that space should serve the freedom of its users, not just the designers.

The company is dedicated to providing high-end design services for brands and is skilled at offering systematic design solutions from an operational and strategic perspective. It has collaborated with well- known companies such as China Overseas, Yuexiu, Excellence Group, Greentown China, and China Resources Land, and has been recognized for multiple years as a strategic partner and outstanding design supplier by China Overseas. Its projects cover real estate, commercial retail stores, villas, and urban renewal projects, successfully creating industry benchmarks such as Hangzhou UN High-end NO.1 Beauty Black Pearl and other non-standard commercial projects.

As a contemporary Chinese architect and interior designer, he has served as a director in well-known real estate and top-tier design companies, bringing a diverse background and a problem-solving approach that balances the needs of both clients and designers. Additionally, extensive long-term overseas study has helped him develop a pioneering and multidimensional artistic worldview. His work demonstrates an international sense of contemporary quality and an unconventional aesthetic style, combining design precision with a heightened cultural spirit.

“所谓的自由从来都不是设计师的自由，而是空间使用者的自由。”
——柘壹设计ZOOE创始人/创意总监 王承超


美国国际注册高级室内设计师
长期游学于意大利、瑞士、纽约、芝加哥、新加坡、日本等国家
2022 英国SBID国际设计大奖
2022 GHDA环球人居设计大奖
2022 悉尼设计奖（Sydney Design Awards）金奖
2023-2025 美国国际设计大奖IDA
2023 国际室内设计大奖APR（金奖）
2023 英国FX国际室内设计奖
2024 伦敦国际设计奖
2024 美国TITAN大奖

空间是使用者自由
而非设计师自由

依托这一核心理念，柘壹设计不再局限于视觉美学的构建，而是将设计重心回归至使用者本身。
我们致力于打破设计师主观意识的局限，从使用者的行为习惯、
情感需求与场景互动出发，构建开放、包容且具有生命力的空间框架。
通过融合国际视野与自然逻辑，我们塑造能激发个体自由感知与行为的场景体验，
让空间真正服务于人，而非定义人，从而为客户实现可持续的情感与商业共鸣。

Based on this philosophy, ZOOE Design shifts its focus from visual aesthetics to the user. We strive to transcend designers' subjective intentions, building open, inclusive, and dynamic spatial frameworks rooted in users' behaviors, emotions, and interactions. By integrating a global perspective with natural logic, we create environments that inspire individual freedom of perception and action—ensuring space serves people, rather than defines them—ultimately delivering sustainable emotional and commercial value.

Experience Empowerment Team

体验赋能团队

团队专注于从使用者出发，赋能空间体验。我们不再执着于定义美学风格，而是通过构建灵活、包容的场景，将建筑、光影与自然融合为激发互动的背景，把空间的主导权交还给使用者，让每一个体都能在其中找到属于自己的自由叙事。


ZOOE focuses on empowering spatial experiences from the user's perspective. We no longer obsess over defining an aesthetic style; instead, we create flexible and inclusive environments that integrate architecture, light, and nature into a backdrop that inspires interaction. This approach returns the control of space to the users, allowing each individual to find their own narrative within it.


Architectural aesthetic concept

建筑美学理念

建筑是文化的一部分，蕴含着历经时间淬炼的美学，柘壹设计致力于从建筑的范式中读懂不同时代的语境，为设计注入文化情怀，因而作品作为对使用者精神理想、卓越品味的表达，忠于情感共鸣，呈现出国际化的先锋性和不拘一格的审美调性。


Architecture is part of culture, and it contains the aesthetics tempered by time. ZOOE Design is committed to understanding the context of different eras from the architectural paradigm, and infusing cultural sentiments into the design. Therefore, the works serve as an expression of the users' spiritual ideals and excellent taste, and are loyal to emotional resonance, presenting an international pioneering spirit and eclectic aesthetic tone.


Team diversity

团队多样性

柘壹设计汇聚了拥有国际化视野的创造者。我们摒弃单一的设计权威，坚信真正的创新源于团队背景的多元与思维的碰撞。在这里，不同专业背景与艺术视角的成员相互激发，共同致力于同一目标：超越个人风格，深入理解使用者的行为与情感，将空间转化为承载自由与成长的舞台。我们以专业、担当、简单、结果导向为准则，让每一个项目都成为响应人性需求的独特答案。


ZOOE Design brings together creators with international perspectives. We move beyond a single design authority, firmly believing that true innovation springs from diverse backgrounds and the collision of ideas. Here, members with different professional experiences and artistic viewpoints inspire each other, united in a common goal: to transcend individual styles, delve into the behaviors and emotions of users, and transform space into a stage that carries freedom and growth. Guided by professionalism, responsibility, simplicity, and results-orientation, we ensure every project becomes a unique answer to human needs.


Lifestyle Planning

生活方式计划

作为高端生活方式的深度规划者，柘壹设计以系统性思维打破传统设计边界。我们通过「分析、策略、实践、迭代」的完整闭环，重构商业与生活的未来图景，引导而非追随潮流方向。以长期主义为锚点，我们致力于将生活方式场景转化为可落地的计划，从品牌战略、文化内核与个性表达中挖掘持续增长动能，为空间注入前瞻性的生命力。


As a deep planner of high-end lifestyles, ZOOE Design transcends conventional boundaries with systematic thinking. Through analysis, strategy, practice, and iteration, we reshape the future landscape of business and life, leading rather than following trends. Anchored in long-termism, we transform lifestyle scenarios into actionable plans, mining sustainable growth momentum from brand strategy, cultural core, and individual expression to infuse spaces with forward-looking vitality.


AWARDS

依托设计的先锋表达、生活方式的多元化塑造，以及产品研发的精细化颗粒度，柘壹设计频频亮相全球舞台，屡次斩获极具含金量的国际权威知名大奖，不断扩大中国设计的影响力。

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图片版权均为柘壹设计所有，未经允许不得盗图私用，违者必究。